Annotated Bib Peer Review Adam Lorentz

Sandra L. Calvert. "Children as Consumers: Advertising and Marketing" Project Muse. Spring 2008 http://muse.jhu.edu/journals/future_of_children/v018/18.1.calvert.html

This article is about food advertising and who they aim their advertising at children and teens. Throughout this article Sandra talked about the amount of money that children spend each year which was 30 billion dollars for children that are between the ages of 4 and 12. Sandra talks about how food companies aim their advertising at children because they make for an easy target. These advertising are easily available for children because of the large number of televisions. With a large number of ways to get their advertising out there to children they can easily persuade them due to the child's lack of cognitive skills. Also Sandra talks about how these advertisings involve sports athletes which can also effect a child when watching the advertisement.

This seems like it would be a good resource because it gives a lot of data about my topic. The author is clearly stated with a date it was made available. The author can be read about which makes them a more credible person. Even though the article is a bit old I feel that the information can still be used. This information on this article is all referenced and has not been revised. Everything is clear and is backed up with data.

This article will be useful to my argument because it has a lot of good data that can be used to back up my topic. Even though it is a fairly long article I will mainly use it for the numbers also a few examples.

Sara Ipatenco. "The Behavior of Children Exposed to Advertisments" http://everydaylife.globalpost.com/behavior-children-exposed-advertisements-4637.html

This website is about the behavior of children that watch ads. It includes different paragraphs about how behaviors can change from watching ads. The article talks about children that are exposed to smoking ads might think that they need to start smoking and if a child watches a fast food ad they might think that they need to get food that if high in sodium. It states that children see 40,000 ads a year and these ads are mostly for toys which causes them to think materialistic rather than about consuming the product they are buying. These ads that children watch can affect their self-image and also their confidence too.

This would be a great resource to use because it is categorized about what some ads can do to children when they watch them. The author is clearly stated and even has a section about the author making it more trusted. The information on this page comes from other resources that this author has found. The only red flag is that I couldn't find a date that it was made available but I would still use it because the data that the article uses is fairly new.

This would be a great addition to my topic because it talks about how adult ads can affect children when they watch them and not just children ads. It will provide me with more to talk about my topic and also I can use a lot of the information in my writing for my research paper. It has brought up a new area to look into about adult ads and how they affect children when they are still young.


I know they still need to be put into MLA format but just look over them and let me know what I can expand on.

  • Are the summaries detailed enough that you understand what the source is all about? Are there details that the writer included that are unnecessary to the summary? What questions are you left with after reading the summaries?

These summaries are very well-written. They have plenty of references back to the text and it does a good job of showing what the text is about.-Michael Hanson

  • Did the reviewer evaluate the sources using the CRAAP test? Do you see criteria based judgements about each letter (currency, relevance,authority, accuracy, purpose)? What is missing?

Currency-You talk about the dates of the articles and put good opinions on why they may or may not affect your writing. Relevance-You say that these articles reflect what you're writing about. Authority-You mention the authors in both articles. Accuracy-You question and answer if the articles are a good source of information. Purpose-You fail to write about if the writers have any bias or if the sources have any bias; you should add these things and then decide if you still want to use the sources.- Michael Hanson

  • Are the reflection sections complete enough that you understand how the writer responded to the sources? Could they include more information?

Add to the first reflection section. The second one seems fine.-Michael Hanson

  • Based on these two entries, in what direction do you think the writer's research is going?

It seems to be about how marketing strategies attack children and the different ways they go about doing it.-Michael Hanson
It looked like he was looking at the argument of marking and how they try to get kid to buy what they want. Bob Kinne

  • What questions are you left with after reading these entries?

What are the benefits/problems to the advertising that companies do to children?-Michael Hanson
Are there the company expecting the kids parents to keep buy those food that are marked for there kids? Bob Kinne

  • What are these annotations' weaknesses?

The dates are a concern. Also, it's not clear what the purpose of the articles are.-Michael Hanson
i think it looks pretty good just maybe what Michael has has other then that it looks good.Bob Kinne

  • What are these annotations' strengths?

They have a lot of good facts and have to do with the paper that you want to write.-Michael Hanson
The articles look good and they seem to be of relevance to you topic which is great. Bob Kinne

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