Annotated Bibliography Adam Lorentz
  • I found this research to be particularly interesting:

I found this research was interesting because I was amazed on how advertisers use ads to get people to buy their product. I also found it interesting that they use different types of ads on children than they do on adults. I even found out about the effects of adult ads on children.

  • This part of my annotated bibliography was surprisingly difficult:

Finding the right source to use was the hardest part because a lot of them all had the same information. I tried to look for some new information but couldn't find much of any. Also going through the CRAAP test was harder than I thought because for some sources it was difficult to find some specific items.

  • Next time I would do this differently:

I would do this differently by spending more time in my source search. Finding the right sources to use was kinda hard at times but I waited until the last couple days to really search for good sources.

Food Advertising Effects on Children


Calvert, Sandra. "Children as Consumers: Advertising and Marketing" Project Muse. Spring 2008

Adam, you need the journal title, issue or volume number, pages, and your date of access. check Purdue OWL or ask me if you have any questions. —Hamann

This article is about food advertising and who they aim their advertising at children and teens. Throughout this article Sandra talked about the amount of money that children spend each year which was 30 billion dollars for children that are between the ages of 4 and 12. Sandra talks about how food companies aim their advertising at children because they make for an easy target. These advertising are easily available for children because of the large number of televisions. With a large number of ways to get their advertising out there to children they can easily persuade them due to the child's lack of cognitive skills. Also Sandra talks about how these advertisings involve sports athletes which can also effect a child when watching the advertisement.

This seems like it would be a good resource because it gives a lot of data about my topic. The author is clearly stated with a date it was made available. The author can be read about which makes them a more credible person. Even though the article is a bit old I feel that the information can still be used. This information on this article is all referenced and has not been revised. Everything is clear and is backed up with data.

This article will be useful to my argument because it has a lot of good data that can be used to back up my topic. Even though it is a fairly long article I will mainly use it for the numbers also a few examples.


Amy M. Bernhardt, Cara Wilking, Anna M. Adachi-Mejia, Elaina Bergamini, Jill Marijnissen, James D. Sargent. " How Television Fast Food Marketing Aimed at Children Compares with Adult". Web JSTOR. August 28, 2013

This source was all about collecting data about restaurant's advertisement made for children. They compared children advertisements to adult advertisements to assess whether self-regulatory pledges for food advertisements to children had bee implemented. They found out that in children advertisements included a lot of free giveaways such as toys that these companies would spend millions on.

This resource would be beneficial to add to my argument. This article includes a lot of data and is easily read. The authors are clearly stated and a date is found easily. The information is recent and the links that are in the article are fully functional. The authors each have their own link to contact them if need be and all of the information is supported by evidence.

This article will be very useful for my argument and will help with a great deal of backing up my thought. I will use the data to help with a few examples as well.


Knorr, Caroline. "Sneaky Ways Advertisers Target Kids". Web. Common Sense Media. January 28, 2014

This website is about the different ways advertisers target children to want their product. These advertisers use the social media, texts, videos, playing with food, and likes on Facebook. It also talks about what you can do to help children learn about the differences between advertisements and entertainment. Also talking to your child about what they do on the internet.

The reference itself was not very long but the author and date it was put on can easily be found. It relates to my topic and is intended towards parents. The information comes from the author and the purpose of this article was to inform parents about ways to catch these sneaky ways of advertising.

This article had a lot of the same information as the ones I have already looked at so this one will not be very useful to me. I could still use it as a reference though for the fact that it is another resource that backs up my ideas about child advertisments.


Sifferlin, Alexandra. "Forget the Food: Fast Food Ads Aimed at Kids Feature Lots of Giveaway". TIME Health and Family. August 29, 2013

This article talks about the differences between adult and child advertisements. The adult advertisments use images and pursuding words to intise you to buy the food while the child advertisement is more aimed at giving the children a toy. The article talks about how nearly 99% of fast food ads were aired on children TV channals and were from McDonalds and Burger King. 70% of these ads included a toy giveaway. The article also talks about what child ads can have in them and what cannot be in an ad for a child.

The article is from a trusted website an the author is found at right away along with the date. The information in the article is all correct and the links that are provided to prove this work. This resource is fairly new and is relevant to what my topic is. The article is aimed at the reader of TIME magazine and is intended to inform you about what can and cannot be in an ad for children.

This Article will fit with my topic because it talks about what can and cannot be in an ad for a child. The information in this article can be used for examples and stating facts about my topic. The few quotes that are in the article will be useful for me to include in my research paper. This information helps strengthen my argument.


Ipatenco, Sara. "The Behavior of Children Exposed to Advertisments" Everyday Life. No Date Stated

This website is about the behavior of children that watch ads. It includes different paragraphs about how behaviors can change from watching ads. The article talks about children that are exposed to smoking ads might think that they need to start smoking and if a child watches a fast food ad they might think that they need to get food that if high in sodium. It states that children see 40,000 ads a year and these ads are mostly for toys which causes them to think materialistic rather than about consuming the product they are buying. These ads that children watch can affect their self-image and also their confidence too.

This would be a great resource to use because it is categorized about what some ads can do to children when they watch them. The author is clearly stated and even has a section about the author making it more trusted. The information on this page comes from other resources that this author has found. The only red flag is that I couldn't find a date that it was made available but I would still use it because the data that the article uses is fairly new.

This would be a great addition to my topic because it talks about how adult ads can affect children when they watch them and not just children ads. It will provide me with more to talk about my topic and also I can use a lot of the information in my writing for my research paper. It has brought up a new area to look into about adult ads and how they affect children when they are still young.


Rozee, Tiffany. "The Effects of Advertising on Adults and Children" Wolf's Sociology 204. May 20, 2008

This source talks about many different techniques that ads use to get people to buy their product. It talks about the effects that ads have adults and what ads try to bring more attention to in order to get the adults to try their product. They also talk about how these ads try to target children into wanting the product. The source also talks about military recruiting can take place in ads to try to get more people to join the military.

This source does a good job at stating where the information comes from. The things that I see wrong with this source is that it is an older source and has been updated. The author has no way of showing their background so I have no idea whether they are a good author or not. The information is aimed at the people that want to know what effect of ads on adults and children are.

Based on the CRAAP test I would not use this ad because even though the information is good I have no idea of the author except her name. Also since this is an older source it makes me think I can find something better.


Williams, Jeremy. "The Cultural Impact of Advertising" Make Wealth History. No Date Stated

This source talks about how ads effect society as a whole. It talks about how people, when they watch an ad, they all try to be like the people in the ad. This source explains about how the average American is exposed to between 500 and 1000 ads a day. The source also talks about how they can attract the opposite sex into using the product for example form the reading it says "What's wrong with men using hand cream?"

I have no idea when this source was made available because I couldn't find a date but based on a few of the comments it is fairly recent. I don't think that it has been revised. This source relates to my topic about ads and how they effect people. The author had his own about him link which him more reliable and able to write about this topic. His information comes from multiple resources that he has found. His purpose for this source is to inform people about how ads can effect society.

Even though this source doesn't have a date that I can find I would still use it because the information relates and is the same as a few of my other sources. His information would make a great addition to my argument.

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