Arguing Cause Adam Lorentz

Writer's Memo

  • I found this part of my paper to be particularly interesting:

The part that I found interesting is the tactics that businesses take to target children when they promote their product. Knowing that I've seen all of the types of ads that I discussed and I didn't even notice that they were promoting their product that way. Also how some ads can affect children's eating behavior and self-esteem.

  • This part was surprisingly difficult:

Trying to type the paper in the right way so that I was arguing my cause and not solving it in the end like most of the papers that I have had to write in the past. Trying to focus on just one cause and not starting a new one.

  • Next time I would do this differently

I would start earlier than I did and make a better outline of how I would go about the argument. Look for more resources that I could use to help support my cause.

Plan

My plan is to talk about how food and adult advertising can affect children. My main agreements are going to be ads that children should not watch such as smoking or drinking, fast food ads and the reasons why these ads are so affective on children, and also ways that adults and parents can both help children try to understand ads better.

Intro

Bring up my arguments and get the reader interested

Body

Give data supporting each of my arguments and also relate my arguments to one another to further support my argument

Paper (Give it a title, Adam)

When you think of watching television at home or at a friend’s house you almost always expect to see advertisements or ads as we all call them in today’s world. These ads promote a product that could change your life or can save your life. These ads can range from being fairly short or really long, it all depends on the channel that you are watching. We don’t think much of these ads most of the time because we have seen them hundreds of times. Even though we do not think much about these ads we still see hundreds of them every day without even thinking it (Ipatenco) (last 2 sentences were repetitive). A lot of these ads that we watch are aimed at our children or younger siblings. What do I mean by this? Well when watching an advertisement that is aimed at a child you normally see that they are having a free give away when they sell the product that is being advertised. These free give away for the child usually is a toy of some sorts that the child has to have. So my question for you is do you think advertisements should have to go through a larger group of people to be approved before they are aired on television channel?

Parents today do not notice that product advertisements are getting sneaky with how businesses promote their product(s). The businesses know that they are getting away with it because they keep making more ads that keep getting the children to come back and buy their product. A couple of ways that businesses are getting sneaky about their ads are using online advertising and stealth advertisements (Calvert). Stealth advertisement is any ad that appears in movies, films, online, or even in video games. It is very hard to not see these ads because they are put right in front of your face. Think about it you are paying for your internet or video game just to see ads from businesses. In a way you are paying the businesses just to see their ads on your computer or television screen. Based on my own personal experience with my two twin cousins, when they see a product that they recognize when they are online or playing a video game they point it out so obviously the stealth advertisements are doing their jobs.

Another thing that advertisers know that makes it easier to get their message out there about their product is that this world has a much larger amount of televisions in it (Calvert). I would agree that this world has a lot more televisions that it did 10 years ago. From experiences in my own household we have 8 televisions but only 5 people living in the house. Why do we need all of these televisions? We think of them as items we need to “keep up with the jones”. We feel that we need them when we only really want them. With this increase in televisions comes a much easier opportunity to air advertisements. From a study done in Amy Bernhardt’s article “How Television Fast Food Marketing Aimed at Children Compares with Adult” they looked at 92 QSR’s or quick service restaurant ads and found that 70% of the ads were for McDonalds and 29% were from Burger King. What makes it worse is that these ads were aired on channels that children normally watch such as Nickelodeon, Cartoon Network, Nicktoons, And Disney XD (Bernhardt).

Like I mentioned earlier in this argument, children ads tell children that they will receive a free give away if they buy their product (Sifferlin). Even though these children think it is a great deal when really the advertisers are using the child’s undeveloped decision making skill to get them to buy the product (Calvert). The advertisers also know that when the child sees this give away they will bother their parent to buy this product. We all know how annoying a child can be sometimes when they really want something. They will keep talking about it over and over until it reaches the tipping point until finally the parent buys the child the toy that they will only play with for a couple days. We’ve all been there and done that. Advertisers know this and they purposely do the giveaway and when they do give something away it is a poorly built toy and only does one thing. The businesses also know that the children are willing to pay for it due to their increased purchasing power (Calvert)(oooh, follow this up — what increased purchasing power?). Lastly when a parent does buy the product for a child the advertiser is not only affecting the child but also the child’s child because that child will get use to buying that product as will their child (Sifferlin)(you lost me a little bit on this one, Adam).

We also know about those adult ads that are out there. By adult ads I mean smoking, drinking, or any advertisement containing sexual content. We’ve all seen these ads and we laugh about them sometimes, but when a child sees them they think that they need to do that in order to be cool (Ipatenco). These ads can affect a child in many ways such as their eating behaviors, smoking, their self-image, and their confidence (Ipatenco). They think that if their parents smoke then they will think that everybody does and that they will start smoking themselves. The same can be said for alcohol commercials. These commercials make it look fun to drink their product which can make the child think that they need to drink their product too. Also the ads that contain sexual content should never be shown to a child. Children are too young to see what “goods” of grown adult. When children see ads like this they think that they need to make a joke out of it and they end up doing something that they thought was a good idea also I’m pretty confident that almost everybody will agree with me on this one. (not sure exactly how this paragraph supports your main claim)

We all know and have seen those advertisements that say that their product is only 3 or 4 easy payments of $19.99 and we just shrug it off like we didn’t hear it. There are also those ads that are promoting a food product that is a “great deal”. These ads are usually from Burger King or McDonalds. The product is usually a burger paired with a side of fries or a free milkshake and has a low price that children are willing to pay for the product. To the children they think it is a great deal because they get all of this great stuff for a low price but the truth is that the company is making a big profit from the product. When you think of a child you don’t think of them having much money to spend but they do. According to Sandra Calvert in her article “Children as Consumers: Advertising and Marketing” children spend about $30 billion dollars each year on products that they see on television advertisements. That is a lot of money for children between the ages of 4 and 12 to be spending each year. Based on personal experience with ads like this I usually get suckered into going out and buying the product because it gets stuck in your head and you “just have to have it”.

So we have looked at the many ways that these businesses attack our young ones with their product and how they can do it right under their noses. So do you think that business ads that are aired on children television channels should have to go through a larger group of people before they are aired, or are you okay with the business ad using their sneaky advertisement to entice your child or children to buy their product? Don’t let the businesses force there product on our next generation. These ads can be very dangerous and can cause our next generation to have future problems with self-image, their confidence, and also their eating behaviors. These children are our future and they deserve to buy things that they want without having to be told they will be given something if they buy it. So I ask you again, do you think that ads that target children should have to go through a larger group of people?

Works Cited

1) Calvert, Sandra. "Children as Consumers: Advertising and Marketing" Project Muse, Version 1, March 16, 2014

2) Amy M. Bernhardt, Cara Wilking, Anna M. Adachi-Mejia, Elaina Bergamini, Jill Marijnissen, James D. Sargent. " How Television Fast Food Marketing Aimed at Children Compares with Adult". Web JSTOR. March 16, 2014

3) Sifferlin, Alexandra. "Forget the Food: Fast Food Ads Aimed at Kids Feature Lots of Giveaway". TIME Health and Family. March 16, 2014

4) Ipatenco, Sara. "The Behavior of Children Exposed to Advertisments" Everyday Life. Version 1, March 16, 2014

Arguing Cause Peer Review Adam Lorentz

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