Backpacks Vs Briefcases
  • We subconsciously analyze everyone. Everyday.

- Which leads us to make evaluations of peoples based on their appearances/ the way they comport themselves.

  • Media requires our most critical judgments based on our analysis.
  • Rhetoric—the way we use language and images to persuade.

-Makes media work.

  • Wherever there is persuasion there is rhetoric.
  • First step to rhetorical analyzes is context.

-Context is what is going on around the argument.

  • Exigence- the problem that motivates the argument. Marked by urgency.
  • Audience- who the argument is being presented to-who can address the problem.

-Audience determines style of rhetoric

  • Constraints- the limitations on the argument. What causes the problem to remain.
  • Aristotle's three types of artistic appeals: logos, pathos, and ethos.

-Logos- Reason. Claims. Logic.
-Pathos- Emotion. About the audience. Appeal to shared value.
-Ethos- Credibility. About the speaker.

  • Understanding rhetorical analyzes is important because it can impact how we view and influence media.
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