Backpacks Vs Briefcases Af

*First day of class in first year Composition class, observe the professor, what she is wearing, her purse or bag she brings
*We make instant analysis about people when we first meet them
*Rhetoric: the way we use language and images to persuade, this is what makes media work
*Rhetorical messages always occur in a specific situation or context
*Lloyd Bitzer argues there are three parts to understanding the context of a rhetorical moment: exigence, audience and constraints
*Exigence: the circumstance or condition that invites a response, the audience should be able to respond to this and help address the problem
*Constraints: those things that have the power to constrain decision and action needed to modify the exigence, constraints limit the way the discourse is delivered or communicated

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