Backpacks Vs Briefcases Matraca Mckay

First Impressions
- people are quick to judge and give impressions on who they think you are.

Implications of Rhetorical Analysis
- Media is one of the most important places where this kind of analysis
needs to happen. Rhetoric—the way we use language and images to
persuade—is what makes media work.
-Every form of media tries to persuade the intended viewer to do something
they wouldn't do on an average day. Whether it is to buy some new product,
argue or support a certain cause, and many other social influences.

The Rhetorical Situation, Or Discerning Context
-Rhetorical messages always occur in a specific situation or context.
-Context includes the way you are dressed, whom the audience is
and the constraints.
-Constraints limit the way the discourse is delivered or communicated.
Constraints may be something as simple as your instructor limiting your proposal to
one thousand words, or they may be far more complex like the kinds
of language you need to use to persuade a certain community.

The Heart of the Matter—The Argument
-The rhetorical situation is just the beginning of your analysis, though. What
you really want to understand is the argument—what the rhetor
wants you to believe or do and how he or she goes about that persuasion
-Logos is commonly defined as argument from reason, and it usually appeals to an
audience’s intellectual side.
-Emotional appeals can come in many forms—an anecdote or narrative,
an image such as a photograph, or even humor.

Beginning to Analyze
-Rhetorical analysis asks how discourse functions in the setting in which
it is found.
-Rhetoric you may find in a classroom, Political cartoon, Wikipedia entry,
Scholarly article, Bar Graph, Op-Ed piece in the newspaper, Speech, YouTube video,
Book chapter, Photograph, and PowerPoint Presentation.

Logos= Reason
Pathos= Emotion
Ethos= Credibility

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License