Chapter 10 Ch 10 Notes

What about Style?

  • Writing is a series of strategic choices.
  • Write compelling prose that cannot possibly be misunderstood.

High Order and Later Order Concerns

  • Perfectionism can cause writer's block.
  • Polishing can waste time and energy.
  • Editing while drafting is less effective.


  • Errors add to confusion.
  • Errors diminish credibility


  • Many readers prefer active voice because it's usually clearer and easier to read.

Clarity and Vividness

  • Use of strong verbs.
  • Imitation

Sentence Variation

  • Rhetorical variation
  • Amplification
  • Linguistic variation
  • Genre translation

Figures of Speech

  • Metaphor: "the stench of fear"
  • Analogy: "quiet as a mouse"
  • Hyperbole or exaggeration: "a pea-sized brain"
  • Sarcasm: "I never let schooling interfere with my education" (Mark Twain)
  • Reference failure
  • Inappropriate style
  • Misinterpretation
  • Cliches
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