Chapter 6 How Do We Support Arguments

Building Credibility

  1. Verification
  2. Reputation
  3. Presentation

Activating Reasoning or Logic With Evidence

  • Audiences respond to evidence more reliably than they respond to credible and emotional appeals
    • Quantitative evidence
    • Qualitative evidence
    • Link evidence to claims
    • Research methods (interviews, surveys, observations)
    • Your claim can only be as strong as your evidence

Evoke an Audience's Emotions

  • Emotion can be a powerful but dangerous force
  • Emotional appeals will strengthen your claim as long as you build the core of your argument with evidence and verification
  1. Personal Experience as Support (amplify an audience's emotional appeal by creating a vivid illustration or by demonstrating empathy for your audience)
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