Notes Belinda Corniea

Backpacks vs. Briefcases: Steps toward Rhetorical Analysis Notes

  1. In fact, our saturation in media and its images is one of the reasons why learning to do rhetorical analysis is so important
  2. The more we know how to analyze situations and draw informed conclusions, the better we can become about making savvy judgments about the people, situations and media we encounter
  3. Rhetoric - the way we use language and images to persuade
  4. Rhetoric is what makes media work
  5. Understanding rhetorical messages is essential to help us to become informed consumers, but it also helps evaluate the ethics of messages, how they affect us personally, and how they affect society
  6. Pathos - use emotion to persuade you (audience)
  7. When you post to your blog or tweet you are using rhetoric
  8. According to rhetorician Kenneth Burke, rhetoric is everywhere, "Wherever there is 'persuasion', there is rhetoric. And wherever there is 'meaning', there is 'persuasion'.
  9. Rhetorical messages always occur in a specific situation or context
  10. Lloyd Bitzer argues that there are three parts to understanding the context for a rhetorical moment: exigence, audience, and constraints.
  11. Argument - what the rhetor wants you to believe or do and how he or she goes about that persuasion
  12. Aristotle was teaching the men of Athens how to persuade different kinds of audiences in different kinds of rhetorical situations. He articulated three "artistic appeals" that a rhetor could draw on to make a case - logos, pathos and ethos
  13. Logos - an argument from reason, and it usually appeals to an audience's intellectual side (the text)
  14. Emotional appeals can come from in many forms - an anecdote or narrative, an image such as a photograph, or even humor
  15. Pathos can also be a very effective appeal if the rhetor has to persuade the audience in a very short amount of time
  16. Ethos - refers to the credibility of the rhetor (which can be a person or an organization, speaker)
  17. Rhetorical analysis asks how discourse functions in the setting in which it is found
  18. In order to perform analysis, you must understand the context and then must carefully study the ways that the discourse does and does not respond appropriately to that context
  19. Much of the reading and learning in college requires some level of rhetorical analysis
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