Notes Bw

Backpacks vs. Briefcases Notes:

  • Media is the most important place for rhetoric analysis
  • ethos=credibility
  • pathos=emotion
  • 3 parts to the context: exigence, audience, and constraints
  • exigence="the circumstance or condition that invites a response"
  • audience="those who are the intended or unintended recipients of the message"
  • constraints="things that have the power to constrain decision and action needed to modify the exigence."
  • argument="what the rhetor wants you to believe or do and how he or she goes about the persuasion."
  • logos= "argument from reason"
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