Notes KD
  • more we know about how to analyze

situations and draw informed conclusions, the better we can become
about making savvy judgments

  • Rhetoric—the way we use language and images to

persuade—is what makes media work

  • Rhetorical messages always

occur in a specific situation or context

  • criteria helps to understand the limitations on both who

can participate as rhetor and what can be said

  • The key idea is to understand that no rhetorical performance

takes place in a vacuum

  • argument—what the rhetor wants you to believe or do and how he or she goes about that persuasion
  • Logos is commonly defined as argument from reason
  • Emotional appeals can come in many forms—an anecdote or narrative, an image such as a photograph, or even humor
  • humor also makes the organization seem real and approachable, contributing to the ethos
  • Rhetorical analysis asks how discourse functions in the setting in which

it is found

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