Support Analysis Claire

The first paragraph was evidence since he was talking about his own experiences with this phenomenon. This support evokes emotion as you read. In the first few pages he asks his friends and colleagues about what was happening to him (not being able to read more than three or four pages without getting sidetracked/distracted) and to find out if it was happening to them as well. This kind of support would be evidence as well since it is a personal experience and it was used to build credibility. After that he finds various blogs documenting what he has observed (verification) and in doing so he 'activated reasoning'. Then he mentions a study done by the University College London and uses a quote from them (verification). He is mostly building credibility and evoking emotion in the opening paragraphs of his paper.

He goes on to say that companies, like Google, are striving to enhance their search engine so it will know what we are asking and to get us the right answer. He also says that in this day and age ads and pop ups are constantly distracting us because they want us to read/scan quickly. He says it is to make it easier for us so we don't have to spend five minutes reading an article when instead we could just read a headline or one sentence that explains everything. This kind of support is evidence since he said right in the paper that Google did say they do this. Also it could be verification since almost everyone knows (established theory) Google saves search queries to enhance how the search engine works.

Towards the end he mentions a quote from someone saying we are becoming "pancake people". This type of support is illustration since it is a metaphor and it was used to evoke emotion and to activate reasoning.


  • Using Google leads to an inability to concentrate well
  • We skim articles instead of reading them top to bottom
  • Using Google reduces are cognitive abilities


  • The friends around him have experienced the same thing
  • A study supported his claim that people skim articles instead of reading them
  • We don't think deeply about what we are looking at. We just go from one article to the next. He mentions a study by the University College London.


  • Evidence since he mentioned his own experiences
  • Verification: Someone else did the study
  • Verification: Found the information from a study

Purpose of the support

  • Using his own experiences he wished to evoke emotion from the reader
  • he built credibility by mentioning a study
  • Activated reasoning: He wants us to think about what has changed in our lives because of Google
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